Here’s what you can expect from K-beauty in the year 2022. Let’s have a look at some examples:
Slugging
This fad, which was popularized by a slew of ‘skinfluencers,’ first appeared on social media in late 2021 and is projected to grow much further this year. Slugging is one of the most cost-efficient and effective ways to moisturize your skin. It is not, however, recommended for persons with oily skin. Slugging is the process of applying petroleum or Vaseline to your face and then waking up rejuvenated. Cold creams with a mixture of petrolatum (Vaseline), mineral oil, and glycerin are also available. It is suggested for persons who have dry skin.
Ingredients from plants
Dr. Claudia Christin, a dermatologist with a Ph.D., told Vogue that the Korean beauty industry will see a lot more retinol-based skincare, as well as “surprise finds on plant extracts that turn out to have therapeutic characteristics, like a red onion.”
Sustainability
With the increased awareness of the climate problem, many K-beauty brands will promote and use chemicals that are not harmful to the environment. K-beauty products are likely to come in environmentally friendly packaging.
The beauty of minimalism
Unlike the ten-step skincare program touted by the Korean skincare industry previously, the sustainability conversation will also include a minimalist approach to beauty. “I’m noticing a tremendous movement towards streamlining routines,” Coco Park, CEO of The Beauty Wolf, told Vogue. “We haven’t given up on multi-step routines.” “Any cosmetics that treat the skin while also saving time at the sink seem to be the new darlings,” she noted.
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