Sheena Iyengar in ted talk says about our choice and our preference, she says that there are certain assumptions about choice. The first assumption is if a choice affects you then you should be the one making the choice. This is the only way to ensure that your interest and preferences will be the most fully accounted for, it is essential for success.
The primary locus of choice is the individual. People must always choose for themselves, sticking to their thoughts regardless of what other people want or recommend. It is called being true to yourself.
The assumption that we do best when we choose for ourselves only holds when that self is divided from others. When in contrast two or more individual sees their choices and their outcomes as intimately connected, then they may amplify one another’s a success. By turning into a collective act.
The second assumption is the more choices you have, the likely you are to make the best choice, but in reality, the value of choice depends on our ability to perceive differences between the options. When someone can’t see how one choice is unlike another or there are too many choices to compare and contrast the process of choosing can be confusing and frustrating. Instead of making better choices, we become overwhelmed by choice
Choice can develop into the very opposite of everything it represents when it is thrust upon those who are insufficiently prepared for it. But it is not only other people in other places that are feeling the pressure of ever-increasing choice, people are discovering that unlimited choice seems more attractive in theory than in practice.
We all have mental, physical, and emotional limitations that make it impossible for us to process every single choice we encounter.
Keep reading Successyeti.com
