People rely on social media for entertainment, learning, and purchasing. Your clients are on the internet, and so should your business. An internet search is where the average consumer journey begins! This means that before visiting your store or purchasing your products, your current and new clients will most likely check your social media presence.
That is why having an Instagram shop is the need of the hour.
Here are 3 clever strategies to level up your Instagram shop:
One of the key reasons to use social media is to establish a more personal connection with your clients. With tools like remark, share, and direct messaging, Instagram makes it simple to initiate discussions with your followers and communicate on a more personal level.
You can communicate with your customers by creating compelling captions that invite your followers to join, asking your followers to comment on their favorite product etc. Another trick to engage with the audience is while uploading stories, use the “Question” function to allow your followers to ask questions and give feedback.
You can also make use of the “Go live” feature of Instagram to launch your new products and allow your fans to ask questions and receive answers on your new products.
By linking your content to keywords, hashtags play a crucial function in making your brand’s content more “searchable.” If the hashtags match the user’s search, then they are likely to come across your products and content, which will create more awareness for your products.
To improve engagement and gain followers, your Instagram shop page should be active. When planning your post schedule, it’s equally vital to think about when you’ll be posting. When do your followers seem to be the most active? Not just posts, but make maximum use of Instagram stories, reels, IGTV, etc., to post on a regular basis and remind your customers of your brand’s social media presence.
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