Within a company or organization, sales and marketing are two extremely essential but distinct functions. Increased revenue is the goal of both marketing and sales. People are often oblivious to the distinction between the two since they are so linked. In small businesses, the same personnel is often in charge of both sales and marketing. However, marketing is distinct from sales, and roles and responsibilities become more specialised as the company grows.
Simply explained, marketing is the process of preparing for a sale. Attracting leads and prospects to your company is part of it. Closing the deal is what sales is all about.
Differences
1. Concept
Marketing is the process of determining what buyers want so that when a new product is offered, it sells itself.
Sales refer to the process of offering a product for sale to a consumer at a specific price and for a specific length of time.
2. Approach
Both Marketing and Sales follow different approaches. Marketing makes use of an integrated approach, while sales makes use of a fragmented approach.
3. Objective
The main goal of marketing is to fulfill the needs of the customer. It aims at profitability through customer satisfaction. Customers’ needs must be identified, and products must be developed to meet those needs.
On the other hand, sales aim to influence potential customers in such a way that they become actual and present customers.
4. Skills required
Marketing requires analytical skills whereas, selling requires selling and conversational skills.
5. Orientation
Marketing is customer-oriented whereas sales are product-oriented. Marketing aims at profit maximization through increased customer satisfaction and market share while sales aim at profit maximization through maximizing their sales.
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