The Great Resignation is a term that was first used in 2021 to describe the unprecedented amount of individuals who have left their employment since the epidemic began. After spending a substantial amount of time working from home without commuting, many people have come to the conclusion that maintaining their work-life balance has become more important. Numerous research has revealed that the pandemic is the primary reason for the rise in burnout occurring in India as well as other countries. The majority of employees burned out and became exhausted as a result of the pandemic’s prolonged emotional and mental stress, which is to blame for the high turnover rates that businesses throughout the world had to deal with.
Another set of laid-off employees decides to try their luck in the social media work economy each week, which is another emerging trend in employment. Over 15 million influencers work in India, and the market is rapidly evolving to accommodate millennial and Gen Z employees’ preferred working styles. Money doesn’t keep people, even though they were almost as likely to identify intangible components linked to meaning. Job satisfaction and the ability to be one’s real self at work ranked second and third, respectively, among employees thinking about a career change.
Flexibility at work is becoming more and more valued by employees. There is a disconnect between how employees and employers perceive things since while 29% of employees said they would prefer full-time remote working, only 15% thought their company was likely to adopt this strategy.
With leaving one’s homeland, relocating, rising pollution and population, and exorbitant commodity costs. Additionally, a lot of workers are choosing to quit their jobs and pursue careers on social media as a result of the stress that comes with meeting work deadlines, toxic work environments, and unreasonable expectations. Given the variety of social media platforms accessible and the daily flood of millions of users, it should come as no surprise that so many people want to work as digital content creators or, even better, influencers.
A higher degree of confidence in influencers is reported by 43% of millennials today. Customers appreciate hearing from outside sources, especially when those sources are people they have grown to know through social media and are prepared to take their counsel from. On open platforms, social media influencers have sizable fan groups that keep up with their frequent updating. Businesses frequently get in touch with social media influencers to advertise their products. Consequently, the 9 to 5 corporate life is becoming less popular, and individuals are enjoying their independence and enthusiasm while using social media platforms.
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